Every successful product is the result of hard work, and that goes for every industry. Intuition alone is not enough to create a much-loved product that people will use. You also need to research, think, plan, distinguish yourself, and so on. Write about the challenges you faced in designing this product and what you and your team have done to overcome them.

Tell potential customers why they should invest in this product. Describe the unique properties of the product and its advantages over other products. Make sure potential customers get the confidence to put their money into the product. Will it last a lifetime? Is it healthier than other products? Maybe it is unique and handmade? You can brag a little!